Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone.
Is Apple legit?
Apple (www.apple.com) has a 1.7 out of 5 rating on OK.one, based on 207 user reviews collected here. It is listed under Shopping & Fashion and its reputation is poor. 72% of reviews are 1 star, a relatively high share; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-12.
What reviewers say
AI generated
Most reviewers were let down by their experience overall. Customers frequently complained about poor customer support, mentioning unhelpful representatives, extremely long waiting times, and constant difficulties resolving various technical issues. People also expressed deep frustration with hardware quality issues, unexpected device malfunctions, and restrictive software limitations that eventually rendered their items completely useless.
Though some customers faced significant challenges, a small group of reviewers were genuinely happy with the helpful store staff and smooth hardware performance. These consumers deeply appreciated the friendly assistance received during direct store visits and praised the impressive overall quality of the product design.
Auto-generated from all reviews of this business. For reference only.
Arranged a replacement iPad via AppleCare for my 82 year old mother. The replacement iPad was lost by UPS (which happens and you can’t blame Apple for that but):
1. Apple took two weeks to investigate and acknowledge the failed delivery.
2. Then, despite acknowledging this and saying they would arrange a new shipment they still took £429 from my mother’s account for non- return of the broken iPad ( despite not having delivered the replacement)
3. Three weeks later and Apple are still refusing/delaying refund of that incorrect debiting of my mother’s account.
Outrageous. Taking the money was a mistake but not returning it as soon as you’re told about (and acknowledged) the error is just theft.
Customer service tried hard but couldn’t explain it.
I’ve airways trusted Apple yet yesterday I lost a load of contacts on my phone and had some come back that I hadn’t connected with in a decade. Apple couldn’t explain it. I did nothing to cause this, I woke up with a different list. I’m appalled.
Seriously I don’t know where they hire the people that program their phones. I turned off my alarm at 6:14 before it went off at 6:15. Set a new alarm for 6:30 and an alarm went off at 6:20 that I never set with a ringtone I never chose.
I brought a $500AUD Apple gift card and it was already used I called the number and straight away they said the card was good and I was scammed now there taking 10 days to look into it people don't buy Apple cards try Vanilla master cards much much better then hearing Apple lie to you about there already used cards
I canceled my subscription for an app but Apple wants me to still pay for the subscription. I believe they didn’t send me a survey on purpose because they knew it would be negative
I purchased an Apple iPhone 17 pro Max and iPhone 17 Pro Max Clear Case with MagSafe in December 2025 and February 2026 respectively. The iPhone 17 Pro Max Clear Case with MagSafe advert description included a statement to protect my iPhone from drops and scratches - see excerpt below.
“ Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it's built to protect your iPhone from scratches and drops.”
Unfortunately the case did not protect my phone from drops as advertised and as such when I was out walking, and got bumped into by someone, my phone dropped and the screen cracked with the side of the phone dented. However Apple has refused to fix it without charge even though Apple falsely advertised that the case would protect my phone when it did not.
Apple is not only ignorant of state laws (WA state does not probate small estates) and they are proud of it so they can keep their $2.99 monthly payment coming. They want the survivor of a deceased person to spend more legal dollars to certify the estate executor can make these decisions to cancel the apple account. They will not accept a will like other people they will not accept a death certificate. They act like scum bags making a horrible situation of losing someone you love worse!!!
Apple are despicable! My MacBook Air is currently stuck on the apple logo when it starts up, and will not progress to anything else. I booked an appointment at an I-store to get it sorted, but was quoted £90 to have a diagnostic test. Yes, that’s £90 I have to pay, for a fault that is clearly Apple’s!
A complete waste of time and money purchasing a MacBook Air. I wish I’d have stayed with my old Microsoft laptop, and I am now reverting back.
Thanks Apple, you money grabbing thieves!!!
You have been warned about Apple, they are a disgrace!
I use a Macbook, iPhone, iPad, and Airpods. I like that they all interact smoothly with each other. The Airpods and iPhone are my favorite. I wish the Macbook could smoothly use the Windows copy and paste commands. My complaint about the iPhone is that fact that they discontinued the Apple battery cases because they worked too good and didn't require people to upgrade their phones for years.
Apple used to be top of the game. Sad to say they are far from that these days.
Latest disappointing episode is to buy a cover for my new iPad(A16). The actual iPad is (mostly) OK but the cover I bought from Apple especially for the Ipad(A16) is really not a good fit. Far from the standard I once expected from Apple. Tim Cook doesn't seem to support the same standards that Steve Jobs did. Sad.
The new iPhone I received definitely didn't live up to the hype. While the camera quality is impressive, I was really frustrated with the battery life. It drains way too fast, especially when I’m using it for navigation. I expected it to last a full day, but I find myself scrambling for a charger by mid-afternoon. Plus, the delivery took longer than I anticipated. I ordered it hoping to have it in time for the weekend, but it arrived just a day before the week started, which was a bit of a letdown. The packaging also felt a bit cheap for such an expensive product—like they were cutting corners. Overall, I’m disappointed. The phone has potential, but having to charge it so frequently makes it hard to enjoy the features. It’s not what I expected from Apple, especially after my previous experiences with their products. I’m hoping this is just a one-off issue, but I’m definitely feeling hesitant about upgrading in the future.
Apple iphone 14 pro locked itself even after entering the correct password and i had to reset it and lose all my data worth $93k
Whos is liable?
Nonsense security for own password even with iCloud access u was unable to do it neither the support neither the i care service center
I ordered a blue shirt but got a gray one instead. The fabric quality feels decent, but it wasn’t what I chose. The customer service took a while to respond about the mix-up. Shipping was on time, at least.
Don’t trust Apple for any help, they will not support you!!!!
Apple and Playrix: Cheaters and Liars. The behavior Playrix practices but Apple supports violates Apple’s official App Store review policies against deceptive layouts, irrational pricing, and manipulative purchasing tactics.
Why This Violates Apple's Guidelines
According to Section 3. Business and Section 5.6 Developer Code of Conduct of the Apple App Review Guidelines:
• Scams and Bait-and-Switch: Apple explicitly states that apps attempting to trick users into accidental purchases or using false pretenses will be removed from the App Store.
• Irrational Pricing: Apple notes that they "won't distribute apps and in-app purchase items that are clear rip-offs" and will reject apps that try to cheat users with irrationally high prices.
• Preying on Users: The code of conduct strictly forbids developers from preying on users, tricking them into unwanted purchases, or using manipulative practices within the app.
I had high hopes for my new iPhone but, honestly, the whole experience was a letdown. The delivery took way longer than expected, and I had to keep checking the tracking info to see where it was. It felt like the shipping could’ve been faster, especially when I was so excited to get my hands on the phone. When it finally arrived, I noticed a few scratches on the screen, which is just not what I anticipated from Apple. I understand that things happen, but this shouldn’t be the case for a premium product. Plus, when I reached out to customer service about the scratches, their response was slower than I wanted, and they didn’t seem too eager to resolve my issue. I’ve always loved Apple products and their quality, but this time around, it just didn’t live up to the usual standard. It’s frustrating because I’ve had great experiences before, but this one has left me a bit disenchanted. I expected more attention to detail, especially from a brand like this.
There is something seriously wrong with this device and its made my life hell over the past years.
I realize using my phone for content creation was a stupid idea. Its just too much and once you hit your storage limit, it reeeeally cant handle it. So PSA, do not let your iphone run out of storage or you will be put into this weird loop that never ends.
I have spent, all together, prob 40 ish hours in the past year deleting content off of my phone, (because like I said, its useless once you get close to your max storage), just to have the photos re appear. Yes I delete the recently deleted, yall I have tried everything. The amount of stress and frustration this has caused me is inhumane. There were times when I NEEDED to use my camera to take a pic, and it wouldnt allow it, everytime you switch a screen you get the error "youre out of storage blah blah" So Id go sit in a quiet place and start going through the media, deleting larger unnecessary files. I usually sit down for a good hour doing this everytime just to find those pieces of content back in my photos app down the road.
So it really makes me wonder you know. It feels like Im being punked, like someone is laughing on the other side.. Imagine selling a product so bad that your customers think they are being punked and its some kkind of prank. Cause it doesnt make sense. Why would you program a phone not to delete content when told to? Like the symptoms of having a full phone is, you cannot delete media. Sooo... if you cant delete photos and videos to clear space you have to start deleting apps. Ive deleted every app. Ive tried from my desktop on the photos app. Ive tried directly from icloud, Ive tried from my cell phone, Ive tried turning it on and off in between every step, Ive tried leaving my phone off and plugged in, its hard to say what comes back and what deletes, but perhaps literally nothing is deleting. I can go and find 3 videos that are 20 min long equaling 12 gb all together. So I delete those, and go into my rec. deleted. delete those too. turn the phone on and off, and surprise! I can take a photo, yay! I can take 2 photos! YES! OP! there it is, the error, "Youre out of storage!" So like, that math is not mathing. "Deleting" 12 gb of videos and onl being able to take two photos....Im not an idiot, and Im sorry I give such ratchet reviews, and I hope you understand. I would absolutley LOVE it if someone who knows something about this problem can give me a call. I dont understand how this could still be an issue. Or maybe Im just being targeted. But theres caliberating issues between the cloud and my phone, and so when it syncs up and sees content is missing from my phone, and my cloud no longer matches it just adds them back. So I need help. Im done bitching about this, and being mad that I wasted so much time and money on this phone when I believe it should be performing better for the price i paid for it. Please call me so I can resolve this issue once and for all.
It really sucks because we are left with two very different options for phones, and I wonder why every single day of my life. This is all just my personal opinion based off of the "vibe" I get, but Apple, there are soooo many red flags, and its not looking too good for you. Like, why MUST we have a credit card added. If I wanted to purchase something I will do it. I dont need you going into my bank accts late at night and emptying my bank acct and my paypal acct,( leading me to a lifetime ban on Pay pal. ) for an app that I dont even want, a whole year. Youre taking advantage of people and relying on people forgetting to cancel free trials and then refusing refunds. Why would I go to the store, and purchase a pair of ugly ass shoes that I hate that are 3 sizes too big. What am I supposed to do with them? At least the store would give me a refund. Its like going to the shoe store, and the store owner sneaking into your purse and buying their own products with your money, and then refusing a refund. I really hope you have made enough billions to survive the rest of your life and then some because I believe apple should be shut down. There is something so sickening about how you treat your customers, I guess once you make eough money you dont have to give a shit anymore apparently. Again this is all just my humble opinion, Im not saying ay of this is facts, but its something to question.
Ive also had horrid experiences with your "support" team telling me that they couldnt tell me why the records showed that I cancelled an app 4 months prior, and why I was sudddenly billed again, I wated to know why you guys went into my bank acct and payed for a cancelled app after 4 months and she told me she couldnt tell me because it was "confidential" then caught her gas lighting me and I do have the phone conversation recorded ad saved, and the messages back and forth with the support where they wasted two days of my life if youd like to see.
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