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Shopping & Fashion

Apple

207 reviews

1.7207 reviews
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About Apple

Data updated
Website
www.apple.com
Category
Shopping & Fashion
Location
United Kingdom
Status
Unclaimed
Last 12 months
207 reviews
Replies to negative
0% (0/170)
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About this business

Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone.

Is Apple legit?

Apple (www.apple.com) has a 1.7 out of 5 rating on OK.one, based on 207 user reviews collected here. It is listed under Shopping & Fashion and its reputation is poor. 72% of reviews are 1 star, a relatively high share; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-12.

What reviewers say

AI generated

Most reviewers were let down by their experience overall. Customers frequently complained about poor customer support, mentioning unhelpful representatives, extremely long waiting times, and constant difficulties resolving various technical issues. People also expressed deep frustration with hardware quality issues, unexpected device malfunctions, and restrictive software limitations that eventually rendered their items completely useless. Though some customers faced significant challenges, a small group of reviewers were genuinely happy with the helpful store staff and smooth hardware performance. These consumers deeply appreciated the friendly assistance received during direct store visits and praised the impressive overall quality of the product design.

Auto-generated from all reviews of this business. For reference only.

What people say

Apple makes a Digital Audio Workstation…

Apple makes a Digital Audio Workstation primarly for making music called LOGIC PRO. What they forgot is the audio engineer who does not make music but produces audio commericals for broadcast. Its all beats and bars and no TIME. Click On a wav file and you don't get the time- Too deep in sub menus to make it a pleasure to use. They need to come up with a version like Pro Tools has for audio people who don't make music but need fast edits and TIME in seconds and minutes.

Restore and restore, problem not solved

Had issues with my iPhone bought last November First the issue was unable to receive calls after 3 or more attempts simply jump to voicemail ...to solve the issue, restore the phone Now? Calls cut off every 15 min, only lucky enough made to 18 min ...solution? RESTORE AGAIN ?! I run a small business, and such things can be very FRUSTRATING, come back to Apple store every now and then isn't what I expected from "TOP" brand

I am writing this review with extreme…

I am writing this review with extreme disappointment. On 17-06-2026, I made a payment of Rs. 79999 for MAC MIN 4. The amount was successfully deducted from my bank account, but I have not received the product or the service yet. I have reached out to Apple Customer Support multiple times (My Order/Reference ID is: W1861452344 , but I have not received any proper resolution or timeline. They keep making excuses. It is absolutely shocking and unacceptable that a premium brand like Apple is holding a customer's hard-earned money and providing zero support. This feels like a complete scam. I demand an immediate full refund or the prompt delivery of my product. If this is not resolved swiftly, I will be forced to take legal action and file an official complaint in the Consumer Court. I strictly advise others to be careful before paying Apple online. Please resolve this immediately. Name: Yogesh

Airpods Max died and Apple ghosted me

I bought AirPods Max in December 2021, expecting a premium product at a premium price. I was able to price match them for $600 and felt that was a great price if they provided many years of reliable use. I generally try to 'buy it for life': spend the money up-front for high-quality, reliable products and then take care of them. Unfortunately, that wasn't my experience. After about a year, the mesh headband deteriorated to the point where the metal supports pressed directly into my head, making them uncomfortable to wear unless I wore a hat. Around October 2025, after approximately 3 years and 10 months, they failed completely with the amber blink of death. I took them to the Apple Store hoping for assistance. The headphones were diagnosed as having a hardware fault and I was quoted approximately $500 for a repair. I then contacted online support, explained the situation, and was promised a follow-up within a week. No follow-up arrived. I contacted Apple again three weeks later and have still not received a response. Do AirPods Max sound good? Yes. Do they look good? Yes. However, based on my experience, they have not proven to be a durable premium product. A lifespan of less than four years for premium headphones with an RRP around $1,000 is shoddy. Apple's customer support is worse. I thought Apple were different. They're not. Warranty claim made: Yes Product purchased: Apple AirPods Max

I wanted to share my experience with Apple

I wanted to share my experience with Apple's warranty repair process. I purchased a MacBook Air 13" (M5) on April 5, 2026. About two and a half months later, on June 25, 2026, the device suddenly stopped working entirely. It wouldn't turn on or charge, out of nowhere, with no damage or misuse on my end. I brought it in and after inspection, it was confirmed the issue wasn't caused by me. The device was repaired under warranty (the logic board was replaced). The whole process, from the device failing to getting it back repaired, took several weeks, which was a real inconvenience. My main concern now is resale value. Even though the repair was done properly and the device works fine, I'm worried that having a documented repair history (especially involving the logic board) will make it harder to sell for a fair price down the line, even though none of this was my fault to begin with. Because of this experience, I'm now considering selling my other Apple products as well, like my iPhone and AirPods. I think it's worth people seeing what Apple's actual response looks like when something breaks down through no fault of the user.

Don’t buy anything from the Apple Support App on your iPhone

I had to purchase a new black wire cable that goes into my iPhone 15 Pro Max and the other end of the cable goes into the block for the walk. I just noticed one of the end of the cable wire is very loose and it moves from front to back and I don’t know if it’s safe to use on the iPhone. I contacted iPhone support on my iPhone app and they weren’t helpful at all. Apparently they don’t stand by their products they sell on the Apple Store app. Now I have to use an Apple charger device which is very slow charger my iPhone 15 Pro Max

I bought an expensive iPhone in 2021

I bought an expensive iPhone in 2021. The phone broke after only 3.5 years, just got up one morning and it was on a reboot loop. Because of this I switched to android. Now I cannot access music I legally purchased from Apple, as you need a level of technical expertise I don't have. I will never buy an apple product again, and will advertise my experience to as many people I can.

Order cancelled without notice

I placed an order with Apple on June 20 for in-store pickup on July 14. I received an email confirming the order that day, so I believed everything was proceeding as expected. More than three weeks later, just a few days before the scheduled pickup, I checked the order status to prepare for collecting it and discovered that Apple had cancelled the order. I received no cancellation email, text message, or other notification. When I called customer service, the representative told me the order had actually been cancelled on June 20—the same day I placed it. It is extremely frustrating that Apple sent me an order confirmation but failed to notify me that the order had been cancelled immediately afterward. Had I not checked the status myself, I likely would not have discovered the cancellation until July 14, when I began trying to understand why I had never received a pickup notification. I have been a long-time Apple customer and expected much better communication and customer service. Regardless of the reason for the cancellation, customers should be notified promptly so they have time to make other arrangements. This experience has left me very disappointed and has made me question whether I want to continue purchasing Apple products. I pay premium prices expecting a premium customer experience, and this fell far short of that expectation.

Apple Overcharging With No Refunds

Over the past year, I have become highly disabled, from dealing with a weak heart valve and congestive heart failure, to dealing with Parkinson’s, severe neuropathy, 3 autoimmune disorders, etc. I am unable to work any longer, nor am I allowed to have any source of income whatsoever while I am going through the disability process. Because of this, I began canceling services that I no longer needed. One of these services was my Apple One account that had my Apple Music/Apple TV/Etc tied into one, along with the MGM+ account that I was utilizing in conjunction with the Apple TV service. However, although the other services cancelled, Apple has continued to charge me for the MGM+ account for two months. When I noticed the charge last night, I contacted Apple on the phone. The representative was nice enough, he noticed that I had been charged twice, and offered me a refund for both charges telling me that I was eligible to receive it. I kindly thanked him for his service and was pleased with Apple’s compassion and willingness to assist. Then Today, Apple sends me an email update, saying that they decided to reverse the customer service agent’s decision, by instead informing me that I was not actually eligible, contrasting what I had previously been told. I mean, seriously, we’re talking about two $7.99 fees. Granted, it’s a very small amount compared to $50 or more as refunds tend to be in these types of complaints, but when you have zero income and are having to depend upon family members to cover your expenses on top of their own expenses, it then is actually a good amount of money! Since I canceled the Apple One account two months ago, I haven’t even had the ability to be able to use the MGM+ service due to no longer having the Apple TV and how it was tied into it, but yet I still received the charges —You would think that with all of this Apple would do better on their end instead of trying to fraudulently get money out of me for a service that I can’t even use and canceled before the payment was even processed!!!

Buying Android next time

I went to the Tucson Apple store and bought my wife a new iPhone 17 to replace her iPhone SE. The sales guy said he could sync the new phone to the old while we waited. Unfortunately she couldn't remember her Apple password correctly so after a couple of tries, the guy said he could request a PW reset, we would get an email with the code to reset and we could come in the following day and he would complete the transfer. When we got the email all it said was that three days later, at a time of XXX GMT PM, we would get either a text or phone call with further instructions. We called the store and after a lot of hoop jumping, got an "Apple Care" person. She basically said, "I guess you have to wait, my hands are tied." For a tech company, Apple is clueless about time. GMT is 24 hour time and there is no AM or PM but there is a seven hour difference from our local time. Ignoring the useless "PM" we computed the expected time and waited. And waited and waited. Finally we followed the link in the email to iforgot.apple.com. That form asks for a phone number or Apple ID. She put in her number. Then there is a scrambled image code that needs to be entered. A few tries at this and finally she gets, "There is no such account." Back to calling Apple "Support". This time she gets an AI robot. She gives up and I take over after asking for some human help. I might as well have stuck with the AI "guy". (She preferred "him.") I laid out the story from the purchase. He didn't care. When I mentioned email with the bogus time he said he didn't want to talk about emails. Eventually, I figured out that he didn't know anything about the email. I actually questioned him about his knowledge of the email and suggested that he was clueless about them and he changed the subject again. He did tell me that the sales people are non-technical and can't be believed. (I already figured this out.) I don't have all day to discuss this conservation, suffice it to say we were directed back to the website, where despite being offered the option of either using a telephone number or an Apple account number for ID we learned that they really want the Apple ID. After navigating this we learned that now they want another 24 hours to verify our account, after which they will take two or three days more to give us a code to reset our password. In the meantime, we need to keep checking the website, since once they offer the code we only have a limited time to use it. So we wait some more. To summarize: We have nearly $900 "invested" (wasted) in a piece of glass and metal that is half functional. It's now associated with the telephone number, making the old device worthless as a telephone. But the new device is devoid of contacts, messages, photos, etc. so you need to carry the old device to have those things on hand. I understand that Apple is concerned about security but what I don't understand is the difficulty with provisioning a new device with the old device information. If I have in my left hand a functional device, connected to a wireless carrier with my name on the account (that Apple verified) why do I need a password to transfer that info to a new device in my right hand, that Apple just sold me? If I actually need the Apple account for some other purpose I can reset the PW later, the lack of it shouldn't make my new device dysfunctional. It makes no sense to me but then I'm only human.

This company thinks it’s time is more important than yours!

This company thinks it’s God this company wants to handle every amount of business in your life and they want you to use a password to do business. I don’t have time for this shit. OK I don’t have time time is the currency of life I don’t wanna put a password every time I put an app on my goddamn phone. I hope you go out of business in this phone that I bought. I’m gonna sell it back to you I’m probably gonna lose money, but I would rather lose money to lose time which is the real currency of life you fools.

So I got a new iPhone June 25

So I got a new iPhone June 25. My passwords for dozens of apps were in my old phone. Since I couldn’t get my Gmail account password until the third try. It locked my phone. Really weird because my password to open the phone works. My phone number is associated with the account and now that I have the Apple password right still won’t unlock my phone. I go to the Apple Store. Can’t help you you need to go to Apple online. No problem. I go online and it’s all AI. The first time I put in my Apple password is good but after a few other prompts that same password does not work. I explain that to AI they said do I have the receipt for the phone? Yes, i do. I sent them a copy of the receipt. They still keep prompting me to go through a bunch of hoops which the first go around it gets my Apple account password, but the second try time it always says did you forget your password? At this point, I’m real close to getting ready and going back to the android. It makes me think about going home to my daughter and granddaughter. I have the code to open the garage. They see my face. But they keep asking me for a bunch of codes to come in the door. It’s an act of lunacy.

The iPhone gets more expensive and each…

The iPhone gets more expensive and each time less and less user friendly. My settings should not change over night and reset to factory settings. The camera should open to a default setting, not with the flash on auto and whatever the f**king feature is where you have to keep the camera still to take a f**king photo and then wait for it to “finish” whatever the hell that was. In the messages, I shouldn’t be waiting 2 seconds for my texts to load. wtf Apple? Why when I type in a name to find their text it doesn’t register what I typed until I erase it and type again. If Android wasn’t so ugly, I would switch to them instead of Apple. Apple is CRAP.

Apple Are theives!!

So let me start off by saying how disappointed I am I am in Apple. I really thought that overall they were a very good company. Mind you, I used to be an Apple user and I switched to Android. Just a personal preference. There was nothing in particular that apple had done. I just preferred the layout of Android. I use a windows computer for work and Androids layout, reminded me a lot of the computer I use every day and I was a lot more comfortable with Android. Now fast forward to today. I am extremely disappointed and did not expect this from Apple. As a company that thrives on the idea of being a high end product, you would think that the way they handle problems or their processes and procedures would be a lot better. So recently, I have purchased an iphone 17 Air. I had decided to give apple a try. I was using the phone for about a little under a month, and I would notice things here, and there. I chopped it up to me just not being used to the whole iphone and thought maybe it was me. Until I read a review of somebody else that was experiencing the same problems I was. Then, I realized, of course, with my luck, I had purchased a phone that had major glitches. So I decided instead of staying with a phone that I knew was gonna suck, I returned it. ( Which was a nightmare in itself with verizon, that's a whole separate issue). Again, let me mention that I was using it for less than a month. And in that month, of course, I signed up for free apps. And we all know how it goes, after the free trial is up, they charge you. Which for me, it's never really a problem because I never have any money for them to charge in my account. Just when I thought my luck had turned around, because my friend gave me $15 to gamble with online, and I won $200.00!!! But just as fast as I thought my luck had turned around, i open up my bank account not even hours later to see that Apple had charged my card for those subscriptions i had signed up for and forgot to cancel. Honestly, I don't even think I even use any of the apps that I downloaded while I had the phone. And again, let me remind you, I no longer have that iphone. So of course I call apple thinking it's not going to be a problem for them to refund me because I'm not using the service. I returned my device over a month Ago. This should be a pretty straight forward refund. And to be exact, there were two transactions for 2 separate subscriptions. There was one for $7.99 and the other one was $83.99. Then, I received two emails today, But only one refund in my account. Could you guess which one they refunded? And which one they did not? BINGO, ur right. They actually denied my refund for $83.99. But approved the $7.99. How does that make any sense at all from any angle?? How can they only approve one of the refunds, that were both charged at the same time? That makes no sense at all. I'm not using any of the services, I don't even have the iphone anymore. So what's the deal? I'm just going to call it what it is. Stealing! I can't believe that they would steal the last money i had to my name. Apple you should be ashamed of how you operate ur business. But I guess ur phones have become so shitty you have resulted to stealing from people that dont really have anything to begin with. SHAME ON YOU!! I will be sharing my experience everywhere i can. And making sure people know Apple are theives. (YES, I DISPUTED THREW MY BANK AS WELL, I JUST WISH I DIDNT HAVE TO WAIT SO LONG. I REALLY NEEDED THAT MONEY)

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